Reymi Castellanos

EN / ES / FR





User Experience Design


Best Innovation, Best UI and Best UX awarded. CSS Design Awards, March 2019 Best Innovation, Best UI and Best UX awarded. CSS Design Awards, March 2019
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Ribbon dancer

UX is about


It's about

The way they feel

using your digital product

That’s where the expertise in research, planning and design comes to assure the right path to get the objectives done with usability and accesibility for everyone.



Having studied Systems Engineering and later a Degree in Advertising, Reymi Castellanos Fondeur stands out in the advertising industry applying his knowledge of technology to the solution of marketing objectives. With this premise he founded the company Grupo Interactivo, recognized today as a pioneer and leader in many lines of digital marketing services.

As an experienced Creative Director he worked for agencies such as Staff D'Arcy, Nandy Rivas and J. Walter Thompson, being the creator of campaigns and promotions for many national and international companies, such as León Jiménes Group, Nestlé, Kraft Foods, Energizer, Cadbury Adams, Domino's Pizza, Pfizer Pharmaceutical, Motorola, Microsoft, Ford, Mazda, Toyota, Volvo, Philip Morris, Unilever, Shell and Verizon.

The fusion between the world of marketing communication and his expertise in HTML, CSS, Javascript, PHP coding and databases led him to be renowned in the digital area as one of the first professionals specialized in the design of interfaces for web applications and mobile, software design for e-learning and interactive business presentations.

Developed the market of interactive promotional games, creating significative improvements in the existing logistics for those platforms at the point of sale, achieving great savings for brands and new schemes of interaction with consumers. To date, it has produced hundreds of games and promotional applications for touch screens and tablets as well as websites.

He was the creator of the first and most extensive network of digital advertising screens in the country (Fit Channel in the Body Shop Athletic Club chain), and founder of SmartViu, a leading Digital Signage services company that currently represents LG's Business displays. Recently in 2019, he launched the first digital billboards online platform of the Dominican Republic ( ) merging all the digital outdoor market in a unique application for media selection and contracting.

In addition to his career in advertising and multimedia technology, Mr. Castellanos has a specialty in Electronic Commerce and a postgraduate degree in Interaction Design and User Experience (UX) from the Pompeu-Fabra University of Barcelona. He has been a judge in international web design competitions, is member of the jury of the Academy of Interactive & Visual Arts (AIVA), is an associate member of the UXPA (User Experience Professionals Association) and some of his projects are awarded in the Awwwards and in the CSS Design Awards.

In 2021 he was honored with the Outstanding Website Award by the Web Marketing Association (WebAwards 2021, United States) and his work was recognized by the Wealth & Finance magazine (England) with the distinction of Best User Experience Design Services.

He is a pioneer in comprehensive UX services in the Dominican Republic providing consulting and project management to the commercial banking, tourism and hospitality industries, supermarket chains, pharmaceutical, real estate, corporate communication and advertising agencies.

Currently works as director and consultant in user experience design at Grupo Interactivo, providing services to companies as a consultant in technology projects and gives talks in companies, congresses and academic centers on innovation in technological solutions applied to marketing and productivity.

Selected Works

Trusted by the Best

Has provided services to brands like

Viva Wyndham ResortsMiller Genuine DraftPresidenteBanco BHD LeónBancaméricaBody Shop Athletic ClubTIDOMBobadillaNestléBrugalBHD León Puesto de BolsaTricomBarceló HotelsAtlantic PetrolGrupo León JiménesFundación PropagasGrupo RicaBarna Management SchoolAlSuper.doExplore VivaCardNetADECCSamsungMotorolaParallax ValoresHeadrickMiniño AbogadosAcra RelocationADOSIDBM CargoCdermaMicrosoftPhilip Morris InternationalColgate-PalmoliveHilton Hotels & ResortsRenaissance Santo Domingo JaraguaPlaya Bonita Beach ResidencesEngage Burson-MarstellerCaribbean Porter NovelliCecomsaAsociación Popular de Ahorros y PréstamosAlmuerzo de NegociosCadbury AdamsChivas RegalComercial KarrosVerizonKenneth ColeKnorrGilletteAXELa FamosaRon BarcelóHeinekenJohnnie WalkerGrupo MallénKellogg'sSHELLScotiabankARS HumanoARS UniversalCedimatCineastaMagEurodomStaff IcomLeo BurnettFundación SinfoníaSeguros SuraSeguros BanReservasScotia Crecer AFPWorldwide SegurosXerbitZona Franca Las Americas