Having studied Systems Engineering and later a Degree in Advertising, Reymi Castellanos Fondeur stands out in the advertising industry applying his knowledge of technology to the solution of marketing objectives. With this premise he founded the company Grupo Interactivo, recognized today as a pioneer and leader in many lines of digital marketing services.
As an experienced Creative Director he worked for agencies such as Staff D'Arcy, Nandy Rivas and J. Walter Thompson, being the creator of campaigns and promotions for many national and international companies, such as León Jiménes Group, Nestlé, Kraft Foods, Energizer, Cadbury Adams, Domino's Pizza, Pfizer Pharmaceutical, Motorola, Microsoft, Ford, Mazda, Toyota, Volvo, Philip Morris, Unilever, Shell and Verizon.
Developed the market of interactive promotional games, creating significative improvements in the existing logistics for those platforms at the point of sale, achieving great savings for brands and new schemes of interaction with consumers. To date, it has produced hundreds of games and promotional applications for touch screens and tablets as well as websites.
He was the creator of the first and most extensive network of digital advertising screens in the country (Fit Channel in the Body Shop Athletic Club chain), and founder of SmartViu, a leading Digital Signage services company that currently represents LG's Business displays. Recently in 2019, he launched the first digital billboards online platform of the Dominican Republic ( Vallas.do ) merging all the digital outdoor market in a unique application for media selection and contracting.
In addition to his career in advertising and multimedia technology, Mr. Castellanos has a specialty in Electronic Commerce and a postgraduate degree in Interaction Design and User Experience (UX) from the Pompeu-Fabra University of Barcelona. He has been a judge in international web design competitions, is an associate member of the UXPA ( User Experience Professionals Association) and some of his projects are awarded in the Awwwards and in the CSS Design Awards.
He is a pioneer in comprehensive UX services in the Dominican Republic providing consulting and project management to the commercial banking, tourism and hospitality industries, supermarket chains, pharmaceutical, real estate, corporate communication and advertising agencies.
Currently works as director and consultant in user experience design at Grupo Interactivo, providing services to companies as a consultant in technology projects and gives talks in companies, congresses and academic centers on innovation in technological solutions applied to marketing and productivity.
Viva Wyndham Resorts • Miller Genuine Draft • Presidente • Banco BHD León • Bancamérica • Body Shop Athletic Club • TIDOM • Bobadilla • Nestlé • Brugal • BHD León Puesto de Bolsa • Tricom • Barceló Hotels • Atlantic Petrol • Grupo León Jiménes • Fundación Propagas • Grupo Rica • Barna Management School • AlSuper.do • Explore Viva • CardNet • ADECC • Samsung • Motorola • Parallax Valores • Headrick • Miniño Abogados • Acra Relocation • ADOSID • BM Cargo • Cderma • Microsoft • Philip Morris International • Colgate-Palmolive • Hilton Hotels & Resorts • Renaissance Santo Domingo Jaragua • Playa Bonita Beach Residences • Engage Burson-Marsteller • Caribbean Porter Novelli • Cecomsa • Asociación Popular de Ahorros y Préstamos • Almuerzo de Negocios • Cadbury Adams • Chivas Regal • Comercial Karros • Verizon • Kenneth Cole • Knorr • Gillette • AXE • La Famosa • Ron Barceló • Heineken • Johnnie Walker • Grupo Mallén • Kellogg's • SHELL • Scotiabank • ARS Humano • ARS Universal • Cedimat • CineastaMag • Eurodom • Staff Icom • Leo Burnett • Fundación Sinfonía • Seguros Sura • Seguros BanReservas • Scotia Crecer AFP • Worldwide Seguros • Xerbit • Zona Franca Las Americas